.New Delhi: Dependence Retail plans to prolong Superdry right into the athleisure sector which will definitely place it in straight competition with leading sports wear brand names like Nike, Adidas as well as Asics.Last year, the English style brand had actually printer inked a joint venture arrangement along with Dependence Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (virtually 405 crore at that time). Superdry's venture right into the athleisure segment in India are going to be a 1st for the firm internationally, along with numerous shops set to be opened around India. Initially, the company will certainly market clothes, and later on footwear after safeguarding BIS license." The company has actually been actually working with a retail style for athleisure products, which has actually seen a surge sought after given that the pandemic. It could enjoy French seller Decathlon additionally with large layout retail stores, while Superdry sporting activities will definitely be mid-size outlets," pointed out a store operator acquainted with the development.Reliance Retail carried out certainly not react to ET's queries.Sales of leading sports companies have actually sprinted previously 2 years, steered by boosting awareness concerning health and fitness as well as climbing need for athleisure wear. Along with a populace of much more than 1.4 billion, India is among the fastest-growing and also biggest global markets for sport clothes and also shoes companies.Most international labels have actually been about in the nation for more than twenty years as well as have developed via collaborations with cricket as well as other sporting activities. The more recent contestants, nonetheless, have actually been placing on their own as comfy way of life and normal athletic wear companies. India is actually finding raising passion in sporting activities like kabaddi, football, volleyball, hockey and also badminton.Superdry went into the nation in 2012 in partnership along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has alliances along with independent fashion companies in segments like luxurious, bridge-to-luxury and also high-premium as well as high-street way of living such as Armani Substitution, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands likewise obtained toy store Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
Participate in the area of 2M+ sector professionals.Register for our newsletter to receive most current ideas & study.
Install ETRetail Application.Obtain Realtime updates.Save your preferred posts.
Check to download and install App.