.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise label has onboarded Indian cricketer KL Rahul as a label ambassador and also a real estate investor in the firm, it shared with ETRetail.Without divulging the precise amount of risk the cricketer has taken, the business said it is a substantial and also critical investment.This collaboration intends to take advantage of KL's tremendous level of popularity, especially amongst young people as well as exercise enthusiasts, to broaden Boldfit's dip low compertition markets and also demographics around India.Sharing concerning the brand's development programs, Pallav Bihani, creator as well as chief executive officer of the business claimed, "Our company are actually going all-in on expanding our activewear and footwear categories, which are actually set to redefine the health and fitness market. These portions are our future growth motors." Presently, physical fitness and doing yoga add-ons steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name obtained an income of Rs 73 crore. Along with critical efforts and this relationship, the label intends to connect with a profits of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore clients annually and also targets to grow this grasp to 5 crore using this partnership. Likewise, it is actually enhancing its own source chain infrastructure to guarantee swift shipping and also constant product availability.Looking forward, the D2C startup anticipates a surge in online web traffic, social media involvement, as well as greater purchases all over our front runner categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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